Alexander Hoffmann joined the New Businesses team as Principal in October 2016. Previously, Alexander was the Head of Digitization Africa, leading the Digital Strategy for Africa at Merck KGaA, Darmstadt, Germany. Based out of Nairobi, Kenya, he was instrumental for the launch and management of several digital health solutions supporting the existing businesses of Merck KGaA, Darmstadt, Germany across the continent. He was also the main driver of the Merck Africa Accelerator program, looking after digital health startups in this region. Prior to that, Alexander has held various positions at several internet startups, ranging from Skrill and SumUp (online and mobile payments) to consumer-focused online businesses at Rocket Internet. Alexander holds a Master’s degree in Marketing from Kingston Business School, UK. Alexander is based in Amsterdam.